*What does the different calculations stand for in a media plan?
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*Vad avser de olika beräkningarna inne i medieplanen?
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Netto: brutto minus rabatter, Net-net: Netto minus medietsprovisioner, Net-net kund: Netto minus medietsprovisionersomtillfallerkund, CTC: Net-net kund plus övrigaavtalskomponenter.
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Net: gross minus discounts, Net-net: net minus media's commissions, Net-net client: net minus media's commissions that goes to client, CTC: Net-net client plus other agreement components.
Latest revision as of 10:47, 18 June 2018
What does the different calculations stand for in a media plan?
Net: gross minus discounts, Net-net: net minus media's commissions, Net-net client: net minus media's commissions that goes to client, CTC: Net-net client plus other agreement components.